Marketing

In order to sell a home, it is imperative to market the property to the correct people. It is our goal to make sure that your property reaches a wide array of potential buyers. Our skills combined with Village Properties’ supreme affiliations and resources allow us to target the perfect buyers for your property.

Village Properties’ Affiliations:

Village Properties maintains an excellent reputation and has numerous affiliations with companies that gain your property international attention. These affiliations include: Christie’s International Real Estate, Leading Real Estate Companies of the World, Luxury Portfolio International, and Who’s Who in Luxury Real Estate.

Since Santa Barbara and Montecito are global marketplaces, Village’s affiliations are imperative in order to market your home to the largest array of potential buyers. For example, Christie’s International Real Estate, the world’s oldest fine arts auctioneer, gains your property recognition around the world. Village Properties is Christie’s exclusive affiliate in the Santa Barbara/Montecito area, giving our clients the enormous benefit of  having one of the world’s largest and most prestigious organizations for marketing luxury real estate at their service. The Christie’s International Real Estate network includes 32,000 top residential real estate professionals in 43 countries, giving our clients access to buyers through the referral network.

Print Marketing:

There are various different print pieces that we utilize in order to reach potential buyers. When a property is first listed, a “Just Listed” postcard will go out to the surrounding area to inform neighbors of a new home on the market. A Flyer will also be designed specific to the property. Depending on the price point, a folded glossy brochure and insert may also be designed. The property for sale will also be featured in the Village Properties section of the news press, and all Open Houses will also be advertised in the news press and CASA. Furthermore your home will be marketed in select other print publications locally including: Montecito Journal, Homes Magazine, Montecito Magazine, Seasons Magazine, Santa Barbara Magazine, Homes & Land, and sometimes internationally in: Christie’s Magazine, Luxury Real Estate Magazine, Wall Street Journal, Leading Estates of the World, Robb Report, Haute Living Magazine among others.

Digital Marketing:

A Digital version of your brochure will be sent by email to EVERY member of the Santa Barbara MLS to advertise the new listing, open houses and price alterations. Direct marketing email campaigns will be utilized to market your home, and will be distributed to a large buyers audience, as well as every member of the Santa Barbara MLS.

We also understand that social media is a growing trend and utilize various sites accordingly to market your home. Your property will be advertised on all of our various social media accounts including: Facebook, Instagram, Pinterest, Houzz and more!

 

Internet:

With nearly 90% of home buyers desiring photos and detailed property descriptions online, we are proud to offer an extremely competitive web presence. Your property will be featured on our website as well as others. The dynamic internet site for Village Properties, Villagesite.com, currently ranking on the first page in organic search results for both “Santa Barbara Real Estate” and “Montecito Real Estate”. We also offer detailed property listing and company information to a world-wide audience. Through our own sophisticated website, and our numerous affiliate websites, your property will be targeted towards a qualified audience of influential homebuyers, investors, and other qualified persons of interest. Diverse venues and effective web marketing approaches provide powerful results in marketing your home on a local, national, and international scale. Village Properties is a member of SyndaFeed, the nation’s #1 NETWORK for listing distribution, which offers an aggressive strategy for attracting home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites, we make sure that we maximize every opportunity to attract qualified buyers.

Television:

Unique to Village Properties is Home Showcase, a television show featuring Village’s listings. We boast a 1/2 hour TV real estate listing program on Cox channel 8, airing 9 times per week. View properties anytime on Cox Channel 1890. This digital channel receives thousands of views every month and is a proven marketing technique that delivers results.

For a preview of a property on Home Showcase: click here!

The 1/2 hour real estate show airs as follows:
Cox: Channel 8
M-F 7:30a-8a
Sa-Su 9:30a-10a
Sa-Su 12:30p-1p

On Demand: In Free Zone, look for Village Properties Real Estate Channel

Comcast: Channel 5, CW
Su 7a-7:30a
Su 7:30a-8a